Saint Francis Friends
of the Poor

St. Francis Friends of the Poor provides affordable, permanent housing coupled with on-site medical, psychiatric, wellness and social services designed to help nearly 300 formerly homeless New Yorkers with severe mental illness thrive at its three residences in Chelsea.

St. Francis Friends of the Poor was looking to widen their audience with a branding update. Wingo refreshed St. Francis Friends of the Poor’s brand guidelines and logo while keeping  the integrity of their old brand.  The new graphic elements give a nod to their religious roots, while broadening their appeal to new audiences.